Our mission is to provide our clients with the highest quality of brokerage and management services available. To bring a value-added and highly qualified team of real estate professionals and property managers to the table for all of our clients from the smallest to the largest. To provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding real estate opportunities.

To act in the best interest of our clients at all times, bringing unquestionable ethics to each transaction. To become trusted advisors for our client’s acquisitions, dispositions, leasing, and property management needs. To develop long-term client relationships by providing exceptional services that drive unparalleled customer satisfaction.

Core Values

Honesty and Integrity

We always do what is right, fair, and ethical.


We challenge ourselves to execute flawlessly and to consistently deliver the highest quality of service to our customers.


When communication is strong, great ideas are exchanged, misunderstandings are clarified, and thoughts are conveyed more effectively. We always make communication a high priority.


We are in the business of growing relationships and we understand that all our success springs from this firm foundation.


We are responsible for our actions and understand their impact on others.

SouthTrend was formed in 1992 by Craig Rathbun, CCIM, former director of the Melbourne Florida Economic Development Council, and former Political Director of the National Association of Realtors in Washington, D.C.

SouthTrend specializes in commercial real estate property and asset management. SouthTrend serves a market area that reaches as far south along the Florida east central coast to Palm Bay, and as far north as Titusville and the Kennedy Space Center. SouthTrend Realty currently manages and leases 649,000 sf of office, industrial, self-storage and retail space in Brevard County. Adam Rathbun has personally brokered approximately $20,000,000 in commercial sales and $22,000,000 in commercial leasing since 2000.  

In 2015, Adam Rathbun teamed up with Mike Ullian, CCIM, SIOR of The Ullian Realty Corporation in Melbourne, and all of his sales and leasing transactions are now done under The Ullian Realty Corporation.  For more information on Ullian Realty or to reach Adam regarding the sales or leasing of your property, please visit Ullian Realty.

Craig Rathbun’s successor, Adam Rathbun, CCIM, is on the Board of Craig Rathbun’s successor, Adam Rathbun, CCIM, is on the Board of Directors of the Florida Commercial Brokers Network, which is a network of distinguished commercial real estate brokers throughout Florida.  Adam Rathbun is a licensed member of the esteemed Certified Commercial Investment Manager Program (CCIM) and the Society of Office and Industrial Realtors (SIOR), which are two of the highest designations a commercial realtor can obtain.  Adam is a member of the Space Coast Board of Realtors.  Adam graduated from the University of Central Florida in 1996 and has been the President and Broker of record of SouthTrend Realty since 1999. Adam served on the board of directors for the Haven for Children in Brevard County from 2006-2009.  Adam is also a member of the manufacturers association of the Space Coast Economic Development Commission, which is comprised of the largest and most prestigious manufacturing businesses in Brevard County.

In his personal life, Adam has been married since 1999 to Kimberly Rathbun and they have two teenage daughters. Adam enjoys fishing, boating, golfing, camping, travel and cooking.  Another passion of Adam’s is competing in professional BBQ competitions in both the Florida BBQ Association and the Kansas City BBQ Association.

Adam Rathbun, SIOR, CCIM


Adam Rathbun, SIOR, CCIM


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Meet our team

Coe Cribbs

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Property Manager

Coe Cribbs joined SouthTrend in April 2015. She is responsible for collecting rents, scheduling maintenance, and doing the accounting for the properties. Prior to her work with SouthTrend, she worked in residential property management. Coe holds a current Florida Real Estate Brokers license and a Florida Community Association license.

In 1999, Coe moved from Annapolis, Maryland to sunny Viera, Florida where she met her husband, Glenn. They have been married since 2008 and live in Melbourne with their adorable rescue dog Chase.

Christian Armison

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Property Manager

Christian is a true Floridian and has lived in Brevard his whole life. On Saturdays you will find him watching the Michigan Wolverines play and on Sundays the New England Patriots. He enjoys camping and traveling with his fiance and their two dogs. Other fun events he likes to do include fishing, pickleball, disc golf, video games, game nights with friends, and spending time with family. Christian has experience in both residential, homeowner association, and commercial property management.